IDA Jeans by Donna Ida – filling the gap in the market.

Last year we introduced James Jeans to Katharine Bird after repeated appeals by customers that they just couldn’t find these lovely fitting jeans. James Jeans fit pretty much everyone on the waist but there’s one element that still gets mentioned on occasion and it seems we aren’t the only ones who noticed it.

Having run her Jean business successfully for 6 years Donna Ida owner, Donna Ida Thornton, also found she couldn’t find a single brand which fitted the bill in a current but flattering way – namely a higher rise jean for anyone who wants to eliminate muffin tops and love handles!

Responding to this customer demand, she put all her years experience into creating IDA Jeans and Katharine Bird are fortunate to be one of the first stockists.  The main style is called Jeanie after the customer who inspired them – cigarette legged with high quality details, excellent stretch and already flying out of the shop.

Jeanie comes in a washed denim (true blue), a dark blue denim (french navy) and black. We also have a skinny jean called Mabel in blue denim. They’re also under £150. Of course we had a massive trying on session when they arrived and decided that IDA Jeans are reassuringly comfortable but still modern and up to the minute.  Come and see if you agree.

IDA JEANIE-TrueBlueIDA Jeanie High Top Cigarette (French Navy)IDA Jeanie High Top Cigarette (French Navy) IDA Jeanie High Top Cigarette (True Blue) IDA-Donna-Ida